A fire, a claim, and a long road back.
In April 2025, a fire took everything we had built at Noke Van Co., our campervan business in Roanoke, Virginia.
Our community showed up with GoFundMe donations, T-shirt purchases, and encouragement that helped us keep going. We’re still here because people cared.
Now, a year and a half into recovery, we’re still working through a long insurance and legal process, and it’s taking far longer than we ever imagined.
Through it all, we’ve kept every one of our employees and kept them paid throughout the recovery. Our team helped build this business, and taking care of them has remained a priority — even when things have been incredibly tight.
We borrowed money to keep our team working and our business alive. Those payments are putting enormous pressure on us.
Reopening our doors didn’t mean we had recovered.
So we’re putting some of that frustration on a shirt.